Month: August 2021

A Deep Dive into Candidate Personas

By: Susan Walsh, SHRM-SCP   What is a candidate persona? A candidate persona is a profile of an ideal candidate that is based on data gathered from the job description, key stakeholders, team members, and other HR recruiting initiatives (examples…

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Best Practices in Employment Branding

By: Susan Walsh, SHRM-SCP   While employment branding may be a reflection of company brand or loosely related to product brand, they are not the same thing.  Employment branding includes messaging about the organization’s purpose, culture, and values.  It helps…

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